CREATIVE SELLER YEARLY NICHE CALENDAR

Plan, Rank & Sell Year‑Round on Etsy

How to use this calendar

Evergreen table (top) = your priority build list each month. Right column shows known peak windows.
Seasonal/Event table (bottom) = lower‑priority add‑ons.
Ship 3–5 designs per top niche, then move down the list.
Go narrow: focus on one person / one milestone / one event within a niche (e.g., Nashville bachelorette, new SLP, Hawaiian cruise). Avoid going for, e.g., “all bachelorettes” or “all cruises.” When a design gains traction, scale to more sub‑niches (e.g., First Grade Teacher → Kindergarten, Second Grade, etc.). Don’t scale designs before one of them has gotten traction.

January — Kickstart Work That Ranks Early

Evergreen — priority & peaks

#	Niche	Peak window
1	Fitness Goals & Challenges	Jan–Feb; Summer
2	Daily Fitness (Yoga, Pilates, Sports, Pickleball)	Year‑round; health spikes Jan, May
3	Divorce / Fresh Start Themes	Year‑round; New Year
4	Career Wins (New job, promotion, certification)	Year‑round; Spring/Fall; New Year
5	Self‑Care Wins (reading, rest, me‑time)	Year‑round; Jan; May
6	Pregnancy Announcements	Year‑round; spikes Jan–June
7	Engagements	Year‑round; Nov–Feb (engagement season)
8	School/Classroom Celebrations	Jan; May–June; Sept
9	Sobriety Milestones	Year‑round; New Year; Sober October
10	Birthdays / Funny Sleep Shirts	Year‑round (gift lift Nov–Dec)

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Bachelorette Shirts	Jan–Mar (winter brides book trips)
2	Family Vacation	Feb–Apr (Spring Break planning)
3	St. Patrick’s Day	Mar 17 (launch Jan–early Mar)
4	Spring Break	Mar–Apr
5	International Women’s Day	Mar 8
6	Mardi Gras	Feb–early Mar

February — Love & Friendship Momentum

Evergreen — priority & peaks

#	Niche	Peak window
1	Couple Shirts & Gifts	Valentine’s; Anniversaries
2	Anniversaries	Year‑round; Valentine’s Day
3	Friendship Appreciation	Galentine’s (Feb); Year‑round
4	Engagements	Nov–Feb (engagement season)
5	Pregnancy Announcements	Year‑round; spikes Jan–June
6	Daily Fitness & Challenges	Jan–Feb; Summer (spikes Jan, May)
7	School/Classroom Celebrations	Jan; May–June; Sept
8	Self‑Care Wins	Year‑round; Jan; May
9	Birthdays	Year‑round
10	Morning Coffee Rituals	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Mother’s Day	May (start Feb for early ranking)
2	Bachelorette Shirts	Mar–Jun
3	Family Vacation	Mar–Apr (Spring Break)
4	Easter	Mar–Apr (date varies)
5	Seniors / Graduation	May–June
6	Autism Awareness	April
7	Teacher & Book Lovers (Reading Month)	March

March — Spring Energy & Early Summer Setup

Evergreen — priority & peaks

#	Niche	Peak window
1	Baptism & Faith Milestones	Spring; Easter
2	Cruises / Cruise Shirts	Spring Break; Summer; Holiday vacations
3	Flights / Travel Tees	Spring Break; Summer; December travel
4	Pregnancy Announcements	Year‑round; spikes Jan–June
5	Academic Achievements	Spring; May–June (graduation)
6	School/Classroom Celebrations	Jan; May–June; Sept
7	Career Wins	Year‑round; Spring/Fall; New Year
8	Meditation / Mental Health Milestones	Year‑round; May (Mental Health Month)
9	Birthdays	Year‑round
10	Funny Daily Work Shirts	Year‑round (gift lift Nov–Dec)

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Mother’s Day	May
2	Father’s Day	June
3	Teacher Grade Level Shirts	May
4	Teacher Appreciation Gifts	May
5	Nurse Appreciation Gifts	May
6	Cinco de Mayo	May 5
7	Bachelorette Shirts (destination)	May–Sept

April — Outdoor Plans & Family Moments

Evergreen — priority & peaks

#	Niche	Peak window
1	Pet Birthdays	Year‑round; National Pet Day (April)
2	Baptism & Faith Milestones	Spring; Easter
3	Cruises / Cruise Shirts	Late Spring; Summer; Holiday vacations
4	Flights / Travel Tees	Spring travel; Summer; December travel
5	Pregnancy Announcements	Year‑round; spikes Jan–June
6	Academic Achievements	Spring; May–June (graduation)
7	Parenting & Kids Milestones	Year‑round; Back‑to‑School; Holidays
8	Career Wins	Year‑round; Spring/Fall; New Year
9	Birthdays	Year‑round
10	Morning Coffee / Self‑Care	Year‑round; May (self‑care)

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Pride Month	June
2	Camping / Hiking / Adventure	May–July
3	Juneteenth	June 19
4	Last Day of School	May–June
5	Father’s Day	June
6	Teacher Grade Level Shirts	May

May — Teacher & Nurse Peaks, Graduation

Evergreen — priority & peaks

#	Niche	Peak window
1	Teacher Gifts & Shirts	May (Teacher Week); August (Back‑to‑School)
2	Nurse Appreciation	May (National Nurses Week); Year‑round
3	Academic Achievements	Spring; May–June (graduation)
4	School/Classroom Celebrations	Jan; May–June; Sept
5	Family Birthday Shirts	Year‑round; Mother’s/Father’s Day
6	Daily Fitness & Wellness	Jan–Feb; Summer (spikes Jan, May)
7	Self‑Care Wins	Year‑round; Jan; May
8	Weddings	May–Sept
9	Bachelorette	May–Sept
10	Pregnancy & IVF Journeys	Year‑round; Spring spike

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Fourth of July	July 4
2	Christmas in July	July
3	Camping / Hiking / Adventure	June–Aug
4	Cruise Shirts	Summer (June–Aug)

June — Graduation, Father’s Day & Weddings

Evergreen — priority & peaks

#	Niche	Peak window
1	Academic Achievements	Spring; May–June (graduation)
2	Family Birthday Shirts (Dad)	Year‑round; Father’s Day
3	Weddings	May–Sept
4	Bachelorette	May–Sept
5	Cruises / Cruise Shirts	Summer; Spring Break; Holiday vacations
6	Flights / Travel Tees	Summer; Spring Break; December travel
7	School/Classroom Celebrations	Jan; May–June; Sept
8	Retirement	Year‑round; Late Spring; End of year
9	Pregnancy Announcements	Year‑round; spikes Jan–June
10	Birthdays	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Back to School	Aug–Sept
2	Class of [Year] (Senior)	Aug–Sept
3	Engagement Shirts	June–Aug (summer proposals)
4	Anniversary Shirts	June–Aug (vacation photo ops)
5	Teacher Shirts	July–Aug (early back‑to‑school)

July — Summer Travel & Mid‑Season Weddings

Evergreen — priority & peaks

#	Niche	Peak window
1	Weddings	May–Sept
2	Bachelorette	May–Sept
3	Cruises / Cruise Shirts	Summer; Spring Break; Holiday vacations
4	Flights / Travel Tees	Summer; Spring Break; December travel
5	Pregnancy Announcements	Year‑round; spikes Jan–June
6	Family Birthday Shirts	Year‑round; Mother’s/Father’s Day
7	Funny Sleep Shirts / Pajama Tees	Year‑round
8	Birthdays	Year‑round
9	Morning Coffee Rituals	Year‑round
10	Daily Hobbies (dance, art, music)	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Halloween	July–Oct (launch now to rank)
2	Oktoberfest	Sept–Oct
3	Teacher Shirts	Aug (deadline for back‑to‑school)
4	Senior (Class of 2026)	Aug–Sept
5	Sport‑Related Shirts	Sept–Nov (fall sports)
6	Thanksgiving	Nov
7	Grandparent Gifts	Nov–Dec

August — Back‑to‑School Momentum

Evergreen — priority & peaks

#	Niche	Peak window
1	Teacher Gifts & Shirts	August (Back‑to‑School); May
2	Parenting & Kids Milestones	Year‑round; Back‑to‑School; Holidays
3	School/Classroom Celebrations	Jan; May–June; Sept
4	Weddings	May–Sept
5	Bachelorette	May–Sept
6	Cruises / Travel Shirts	Late summer trips; Summer; Holiday vacations
7	Pregnancy Announcements	Year‑round; spikes Jan–June
8	Career Wins	Year‑round; Spring/Fall; New Year
9	Birthdays	Year‑round
10	Funny Daily Work Shirts	Year‑round (gift lift Nov–Dec)

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Halloween	Oct (priority uploads Aug–Oct)
2	Thanksgiving	Nov
3	Christmas	Nov–Dec (evergreen + seasonal gifts)
4	Fall (autumn colors & sayings)	Sept–Nov

September — School & Fall Career Wave

Evergreen — priority & peaks

#	Niche	Peak window
1	School/Classroom Celebrations	Sept; Jan; May–June
2	Career Wins	Year‑round; Spring/Fall; New Year
3	Weddings	May–Sept
4	Bachelorette	May–Sept
5	Parenting & Kids Milestones	Year‑round; Back‑to‑School; Holidays
6	Daily Fitness & Wellness	Jan–Feb; Summer (spikes Jan, May)
7	Birthdays	Year‑round
8	Morning Coffee Rituals	Year‑round
9	Teacher Gifts & Shirts	August; May
10	Engagements (pre‑season warm‑up)	Nov–Feb (engagement season)

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Halloween	Oct (final uploads)
2	Christmas	Nov–Dec (priority listings)
3	Thanksgiving	Nov

October — Awareness & Q4 Setup

Evergreen — priority & peaks

#	Niche	Peak window
1	Sobriety Milestones	Sober October; New Year
2	Small Business Wins	Jan (goals); Oct (Women in Business Month)
3	Memorial (Human & Pet)	Year‑round; Oct (Pregnancy & Infant Loss)
4	Career Wins	Year‑round; Spring/Fall; New Year
5	Parenting & Kids Milestones	Year‑round; Holidays
6	Funny Daily Work Shirts	Year‑round; Gifting Nov–Dec
7	Acts of Kindness	Year‑round; Holiday season
8	Weddings (tail end)	May–Sept
9	Birthdays	Year‑round
10	Morning Coffee Rituals	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	New Year’s Eve	Dec 31
2	Hanukkah	Nov–Dec
3	Engagement (holiday proposals)	Nov–Feb
4	Bridal (winter weddings)	Dec–Feb
5	Christmas	Nov–Dec (peak season uploads)

November — Engagements & Holiday Gifting

Evergreen — priority & peaks

#	Niche	Peak window
1	Engagements	Nov–Feb (engagement season)
2	Adoption T‑Shirts	November (National Adoption Month); Year‑round
3	Acts of Kindness	Year‑round; Holiday season
4	Funny Daily Work Shirts	Year‑round; Gifting Nov–Dec
5	Parenting & Kids Milestones	Year‑round; Holidays
6	Retirement	Year‑round; End of year; Late Spring
7	Cruises / Cruise Shirts	Holiday vacations; Summer; Spring Break
8	Flights / Travel Tees	December travel; Summer; Spring Break
9	Spiritual & Faith‑Based Milestones	Christmas; Easter; Weekly worship
10	Birthdays	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	100th Day of School	Jan–Feb (varies by district)
2	Black History Month	February
3	Christmas	Nov–Dec (final listings)

December — Peak Proposals & Holiday Wrap

Evergreen — priority & peaks

#	Niche	Peak window
1	Engagements	Dec peak; Nov–Feb season
2	Acts of Kindness	Holiday season; Year‑round
3	Funny Daily Work Shirts	Year‑round; Gifting Nov–Dec
4	Spiritual & Faith‑Based Milestones	Christmas; Easter; Weekly worship
5	Retirement	End of year; Late Spring; Year‑round
6	Cruises / Cruise Shirts	Holiday vacations; Summer; Spring Break
7	Flights / Travel Tees	Holiday (Dec) travel; Summer; Spring Break
8	Couple Shirts & Gifts	Valentine’s & Anniversaries (Feb lead‑in)
9	Pregnancy Announcements	Year‑round; New Year reveals; Jan–June spikes
10	Birthdays	Year‑round

Seasonal/Event — add‑ons

#	Niche	Peak window
1	Girl’s Trip	Dec–Feb (winter travel)
2	Valentine’s Day	Feb 14